DM Quiz #1

Question 1

The increased use of the Internet presents a lot of potential for which types of businesses?

Well done, that's correct! As a business it's best to be where the people are, and they're mostly online. This increased use of the Internet presents potential for all business types, so long as they can find where their audience sits online.

1. ·         .All businesses
2. ·         Small business owners
3. ·         International businesses
4. ·         Local businesses

Question 2

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

That's right, great work! When going digital, the business's objectives, goals and audience dictate which online channels are best suited to them. Whether that's having their own website, using social media or appearing in local business directories.

1. ·         Sending flyers with your web address to customers
2. ·         .Creating a business listing in online local directories
3. ·         Increasing print and billboard advertising
4. ·         Building a team of digital advertising experts

Question 3

Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Well done, that's correct! Well designed product pages and FAQs dedicated to business products and services are a great way for consumers to get to know a brand.

1. ·         Getting a free 'taster' of one of your products when they sign up to receive emails
2. ·         Listening to an audio file that auto plays whenever someone visits your site
3. ·         .Browsing your product pages and reviewing the Frequently Asked Questions page
4. ·         Reading the terms and conditions for your products on your site

Question 4

What is a key benefit of having an online presence for a business?

That's right, great work! Having an online presence for a business is a good idea for a number of reasons, but being there when people search for businesses like yours is a key benefit of going digital.

1. ·         The ability to sell products directly to customers through social media
2. ·         .Being visible when people search for a business like yours
3. ·         Sending users emails to update them on new products
4. ·         Being able to offer new customers promotional discounts