Hey! By now, you know how important it is to figure out what you want to get out of digital, how to establish your online presence, and start using digital marketing to drive people to your digital home.
But it’s also
important to make sure that your digital plan is geared toward the long haul.
Let’s go over a few ways to do that: setting realistic expectations, tracking
your results and adapting to changes in technology and your industry. The first
thing to remember: don’t expect too much too soon. It can take a bit of time to
set up your digital presence and get noticed online.
So if you’re a
hairdresser launching your very first website, your online shampoo sales
probably aren’t going to go through the roof straight away.
It takes time
for search engines to find you, and for you to implement and improve your
digital marketing plan. So, try not to set unrealistic goals you’re unlikely to
meet.
A crucial part
of any online plan is to measure what you’re doing and make sure it’s working.
This is called ‘analytics,’ and it can show you how people are finding your
website and what they do when they get there.
We’ve got lots
of videos that dive into the details of analytics, but generally, knowing where
your online visitors come from can help you figure out which of your marketing
campaigns are working and which ones aren’t.
If you know
what people do once they’re on your website, it can help you figure out if your
investment in digital is working.
For example, in
your hair salon, you don’t just want people to find your homepage, you might
want them to do lots of things like: watch your clever how-to videos, make
appointments, get driving directions to your shop, or actually buy something.
Tracking what people do on your site can help you to understand what’s working
and what’s not, so you can make changes and continually improve what you’re
doing. A final point to mention: it’s important to remember that the online
world is constantly changing. New tools, technologies and tactics pop up pretty
much daily. So a good plan combines the basic concepts that don’t change that
often, with forward-thinking to keep up with the latest and greatest.
Similarly, when
things change in your industry, make sure your online world is kept up to date.
Are you
offering the latest hot trends in hairstyling? If hair dyes become the next big
thing, you can quickly update your adverts to show customers what you can do.
To set yourself up for success
online, you need to look before you leap. And don’t stop looking! A good plan
will consider three things: first, know your online goals, and set yourself
realistic expectations. Next, use analytics to track and measure what you’re
doing and how it’s working. And last, always keep up-to-date and adapt to
changes in technology and the industry you work in. If your plan tackles all
these things and you stay flexible, you’ll be well on your way.
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Despite His Digital Presence, The Number Of Hits On Hamish’s Website Is Still Low. He’d Like To Use Analytics To Find Out More About How Customers Are Interacting With His Site. What Can He Learn From Analytics? Select The Ways You Think Analytics Can Help Business Owners.
(1) Show which pages of a website are popular.
- (A) Yes
- (B) No
(2) Log which items of the website are clicked on.
- (A) Yes
- (B) No
(3) List which parts of the website a user doesn’t like.
- (A) Yes
- (B) No
(4) Identify where in the world visitors are logging on from.
- (A) Yes
- (B) No
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