DM Quiz#2

 Question 1

Which tool helps you measure the success of your website?

Good job, that's right! Web analytic tools can help you measure the success of your website by analyzing visitor data.

• AKeyword Planner
• BAd Gallery
• CAd Preview Tool
• Analytics

Question 2

Which of the following statements is true when it comes to taking a business online?

That's right! Analytics can help a business improve its online activities. By tracking what people do on your site, you can start to understand what’s     working and what’s not.

• AStick to what you are doing and don't make changes
• BThe same content works across online and offline platforms
• Use analytics to make informed decisions
• DUse analytics to track your customers across the Internet

Question 3

Which term best describes the business activity that occurs when website visitors buy products or services from you online?

That's correct, well done! E-commerce or electronic commerce is when  consumers can complete a sales transaction on a website or other platform.

• E-commerce
• BDisplay advertising
• CSearch engine marketing
• DPay per click

Question 4

Which of the following statements is true when marketing your business online?

That's right, great work! Social media is a simple way of taking a business     online, as well as building a following for a brand or product.

• AYou need a website to show up in search results
• BYou'll reach a similar client base to the one you have in the real world
• CYou'll be seen by the same volume of customers whether you use search advertising or not
• Social media is a great way to engage your audience